This spectacular coastline which embraces the charming
resort towns of Positano, Praiano, Amalfi and Ravello, where the narrow road laces its way
around precipices defying gravity and which provides us with one of the most beautiful
scenic drives in the world, invites us to imagine ourselves back in the sunny carefree
days of the sixties - for here the beauty and romance of those times has not changed.
The people here have a strong affinity with their beloved coast and they have
perfected the art of living: they are part of the elements surrounding them - and they
salute their good fortune in a timelessness which is nurtured by infinite vistas of
unchanged beauty. Life here still revolves around the sun and sea, the enjoyment of simple
pleasures - and immediately calls to mind those heady days of wine and roses when carefree
summers rolled on endlessly. Driving along the coast, past the green terraces of
grapevines, the groves of lemon and olive trees which sweep down the slopes to the clear
blue water below, you are presented with a panorama of breathtaking beauty.
Houses and hotels are perched in spectacular locations to capture the
The soft greens of hills and valleys, the azure sea and sky, and the warm, faded
yellow-pink buildings all meld together in this palette of seductive colour. In small
villages the air is heavy with the scent of roses and carnations. As you walk along the
narrow, paved streets, the pink flowers of the oleanders hang over crumbling stone walls -
and the effect is one of mellow beauty. Completely and utterly charming in its simplicity.